We Love Our Pets!

Would you be willing to pay more or choose a home based on pet-friendly features like a dog-washing station, built-in catio, fenced yard, pet-friendly flooring, or proximity to a great dog park? Which features would you prioritize, and how much extra would you pay for them?

A Pew Research Center survey conducted in April 2023 reveals that 62% of Americans own a pet, with 97% of these pet owners considering their pets as part of their family. Notably, 51% of pet owners regard their pets as equally significant as human family members.

The survey identifies specific demographics more inclined to view their pets this way:

  • Gender: 57% of female pet owners versus 43% of male pet owners.

  • Income: 64% of pet owners with lower family incomes, compared to 46% with middle incomes and 43% with higher incomes.

  • Location: 61% of urban pet owners, 50% in rural areas, and 47% in suburban regions.

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MARKET UPDATE (March 2025)